Rooted in Nature: How Metta Eco Experiences is Redefining Sustainable Tourism on the Coast

As we celebrate Earth Day it is a great time to reflect on the ways we connect with the natural world and how we can all do our part to protect it. For Greg Rushton and Meriel Cammell of Metta Eco Experiences, connecting with nature isn’t just a passion, it’s a way of life. Together, they’ve created a business that combines adventure tourism with wellness practices, all while prioritizing sustainability and environmental stewardship. 

Metta’s experiences range from kayaking through the calm waters of the inlet to nature-based therapy and mindfulness practices that help guests reconnect with their senses and surroundings. Whether it’s helping someone face a long-held fear or simply slowing down to notice the world around them, their approach is thoughtful and personal. They see every outing as a chance to spark curiosity and nurture a reciprocal relationship with nature.

Environmental stewardship is integrated into everything they do. From operating boats with electric motors to reducing waste and supporting local charities, their business model reflects a clear commitment to sustainability. They’re also helping shape what responsible tourism looks like on the Sunshine Coast, offering alternatives to traditional models that often come with a heavy ecological footprint.

Their journey hasn’t been without challenges. Building a seasonal business grounded in values takes resilience and resourcefulness. Still, Greg and Meriel have grown Metta with care, creativity, and a constant belief in the power of authentic connection. They’ve also found a trusted partner in Community Futures Sunshine Coast, whose support, both financial and advisory, has helped Metta evolve and expand, including recent upgrades to improve their eco-technology. 

Photography is another meaningful element of their work. Greg’s images capture the quiet beauty and spirit of the natural world, offering a powerful reminder of what we stand to protect. His work serves as both an invitation and a reflection, encouraging people to reconnect with nature and recognize the value of preserving it, even from the comfort of home.

Looking ahead, Metta Eco Experiences continues to grow with intention. Recent innovations, such as the introduction of electric-motor boat tours and plans to expand into e-bike experiences, reflect their ongoing commitment to sustainable tourism. Each new offering is thoughtfully designed to deepen people’s connection to the natural world while minimizing environmental impact, staying true to the values that guide their work every step of the way.

Metta Eco Experiences is more than just an ecotourism business, it’s a reflection of Greg and Meriel’s shared vision for a more connected, conscious world. Through their work, they invite others to slow down, be present, and experience the magic of nature in a way that inspires lasting change. As Earth Day reminds us of the importance of protecting our planet, Metta stands as a beautiful example of how passion, purpose, and community can come together to create something truly impactful.

Learn more and book your eco experience today at: https://mettaecoexperiences.ca

Our Metta Eco Experiences bring together the passion and awareness that we have for the unseen and the physical world that we all are in relationship with. We look forward to your awakening … come home to nature with Metta Eco-Experiences.

- Greg Rushton, Owner, Metta Eco Experiences

Written by Tessa Strom, Intern at Community Futures Sunshine Coast